The world is struggling with a grave crisis that has infected all over the world. As a precaution, maintaining social distancing is a must activity for everyone. This rule has directly impacted retail business owners as gathering in stores is no more the first choice for customers. But merchants can continue their operations by converting their brick-and-mortar stores into eCommerce websites. Having such a provision will not only be beneficial to customers (as they continue to receive their favorite products) but also will be boon to merchants (as they continue their operations and sales).
An eCommerce website will only be a success if the customers like its design, color scheme, and overall experience. But what importance does ‘website design’ factor in? According to a report by Blue Corona, “48 percent of people cited that a website’s design is the No. 1 factor in determining the credibility of a business”. A site that does not considers strategic web design is like a train that is stuck at a station. Hence it is important that you follow the tips given below that will help you to design a website to sell your product.
1. Keep the design and navigation simple
Would you like to get stuck in a complex maze? I assume your answer will be a big NO. Similarly, nobody likes to stay on a website whose architecture is complex and navigation is confusing. Validate your design so that customers do not feel like a maze when they visit your website. According to a report by Adobe, “38% of people will stop engaging with a website if the content/layout is unattractive.”
2. Use high quality/descriptive images and videos
When a customer views a product, you only have few images to convince the customer that it’s a perfect buy for its need. Hence make sure the product images are of high quality and available from all angles. If possible, add a video to describe the product better.
3. Include testimonials and reviews
Just as word of mouth convinces one another, reviews and testimonials give a sense of confidence to the customers that the product will be up to the mark. This acts as a huge factor in sales and hence checks whether you have incorporated reviews on your site or not.
4. Prepare a responsive website
The majority of online shopping is done from mobile phones or tablets since they are available on the go. Therefore, make sure when you create an eCommerce website, it’s ‘mobile-first’ so that it can fulfill requests coming from all devices. According to Statista, “50% of Total eCommerce Revenue Comes from Mobile”.
5. Design the site according to smooth customer experience
To have a hassle-free experience do not force the customer to create an account (instead of making provision for guest checkout), follow the theme of your website on all pages, and try to integrate as many payment options as possible for diverse payment.
6. Provide special offers
Who doesn’t like discounts and offers? We all love when the prices are slashed down and rush to buy our favorite products which were in the wish-list. When you build an eCommerce website, validate whether store has the provision to provide easy discounts functionality so that timely offers can be given without hassle.
7. Some more Tips:
- Product description should be detailed to explain the product
- Use images with low size so that loading time would reduce. According to Adobe, “39% of people will stop engaging with a website if images won’t load or take too long to load.”
- Use positive affirmative colors throughout the website and make CTA buttons distinguish from other colors
- Include search bar so that right results are available related to the searched term
- Option to share products on social media should be available on each product pages
It’s a WRAP
Preparing an eCommerce website with absolute accurate design can be a tricky process. Designs are ever-changing and the latest trends need to be considered to improve customer experience. Thycart delivers a customized site in 2 weeks with free hosting and provides rich digital experience. Integration with third-party applications is also seamless and migration from old technology is also taken care of. You name it, we’ve got it!!
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