eCommerce

Top 10 Compelling Reasons Why You Need Your Own Ecommerce Website

need of ecommerce website

In this current age of the Internet, technology has advanced to a great extent and it is easier to buy and sell online more than ever. With a personalized store available just for yourself, you can strategize, implement and monetize the open market as per your convenience and need.

Even though you are doing fine with being a seller on Amazon, eBay, AliExpress, Alibaba, etc. or if you’re happy with the sales in brick and mortar store, you should still own an eCommerce website.

When you own an eCommerce website, it opens door for generating revenue through a dedicated digital platform. With your own website, people from any region and ethic are free to order from the website.

According to Statista, In 2019, it’s estimated there are 1.92 billion digital buyers, and eCommerce sales account for 14.1% of retail purchases worldwide.

Below are 10 reasons why owning an eCommerce website is important:

1. COVID 19 and social distancing

The world is suffering from a pandemic that has shaken everyone and changed the way of living, forever. One of the norms implemented is ‘Social Distancing’ which is the only way to safeguard ourselves from Corona Virus.

This has led to the closing of brick and mortar stores and in turn, broke the spines of the retails chain/store industry. It is the perfect time for merchants to have an eCommerce platform since customers are refraining from gatherings and indulging in online shopping.

2. Serve Niche Markets

There exist many niches that are yet to be explored and yours could be one of them. Having an eCommerce portal with a specific idea for a niche market will make you a prominent leader in the respective industry.

3. You Will Have An Email List And Sound Customer Base

With an eCommerce website, customers will provide their email address at the time of purchase. These emails will be used for retargeting and customized email can also be shot as per purchase history. Following are the reasons why having an email list is fruitful:

  • You get repeat orders since you can send them direct emails for promotions, discounts and newly launched products
  • Send coupons on the birthday or anniversary
  • Communication with existing customers is a necessary part for generating revenue

According to DMA National Client Email Report 2015, For every $1 spent, email marketing generates $38 in ROI.

4. Customers connection with brand and loyalty

When a customer purchases or interacts with a brand, it develops a sense of attachment and personal touch. Once that bond has been made, the customer will remember you for its next purchase. This will increase retention rate and repeat orders which is of significant importance of ecommerce website.

According to Altfield, “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.”

Also understand that building brand value and loyalty is a gradual process and takes time to build in. Hence engage with customers via. blogs, social media and forums.

5. You can independently market on multiple platforms

With your eCommerce portal, the doors are open to market your products on platforms of your choice. Also, targeting customers according to your niche on social media and search engines will accelerate your sales and increase new customers’ day by day.

Your presence on the following platforms is important:

  • Google: My Business (Mandatory)
  • Facebook and Instagram (Mandatory)
  • Twitter, LinkedIn and YouTube (As per your targeted audience)

6. You can research and revamp your strategy based upon analytics

Analytics is a way to measure the performance of your website and sales. With your eCommerce portal, you can analyze what is working for you or what is going wrong. With this data, you can modify your sales strategy or marketing techniques. The following are the must-have analytics to be installed on your website:

  • Google Analytics to track your real-time data, demographics information and reporting insights
  • Facebook Pixel to track your marketing performance on Facebook and Instagram
  • Other analytics (LinkedIn, Twitter, YouTube, etc.) to track if you’re marketing on these platforms

7. Your store will be 24*7 open

No brick and mortar store can be open for 24*7 and 365 days a year. But, your eCommerce store surely can. The time of purchase doesn’t matter to customers, but a store which is ‘forever open’ will surely help you to boost your sales.

You’ll need to sleep but your website (and hence your business) never will. This is one of the most importance of ecommerce website.

8. Go global

Ecommerce portals like Amazon, eBay, Alibaba and AliExpress do not provide custom-built products. Having an eCommerce website of your own will provide with you the flexibility to incorporate personalized items in your store.

Scalability is a means to expand the business and acquire customers from multiple regions and ethics. Global expansion breaks the barrier of limited time, space and physical location.

9. Flexibility for customization and personalization

Ecommerce portals like Amazon, eBay, Alibaba and AliExpress do not provide custom-built products. Having an eCommerce website of your own will provide with you the flexibility to incorporate personalized items in your store.

Ecommerce portals are simpler and faster to build with an eCommerce website builder. The customizations can be incorporated easily, without hassle and the website can be personalized as per the choice.

10. You build your brand value

What credibility do you obtain if you serve a customer from eCommerce giants like Amazon? The answer is close to zero. The brand value increases for Amazon if you serve quality products to the customers.

But if you own your eCommerce portal, then your brand equity increases with each ‘happy customer’. Don’t you believe the right owner should reap the fruits for all its hard work?

Conclusion

Having your website is an important strategy for eCommerce. it is a great way to build a brand, open doors for marketing on multiple platforms and acquire insights. Targeting on multiple platforms will diversify your reach and help you to acquire new customers.

If you need a partner to fulfill your orders and create an eCommerce store, check out: Thycart. We create a website, marketplace and smoothly integrates with 3rd party applications. Our cross-functional team will help you in setting up your website with your zero efforts.

The website will be created with your personalized inputs and scalability in mind. Our expert team will guide you starting from design to launch and will even support you throughout the journey.

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