The world is going through some difficult times when following social distancing is a must. But this criterion has taken a hit to brick-and-mortar stores as customers cannot gather in a store. Ecommerce acts as a rescue boat to such stranded merchants who can operate from a remote location and still serve their customers and in turn continue their sales cycle. According to a report ‘The 2010s: A Decade of Ecommerce Growth’ ecommerce sales has increased by a mind-boggling 600% since 2010 world-wide. The need during this pandemic and evidence of increase of sales through ecommerce has made having an ecommerce website a must.
If you are on a path to create ecommerce website, make sure you use ecommerce store builder as it delivers faster, smoother and personalized output. But, what points you need to tick to be sure that your site is all set to go-live? There might be some criteria you might have overlooked or might not even know exists in the first place. No worries, we have jotted down some questions below that you surely need to answer before launch:
1. Is SSL Certificate installed?
When SSL certificate is installed, transactions on the website is secure and closed to the attacker. The browser displays a padlock icon on the URL and this gives assurance to the customers that their transaction is safe.
2. Is Load Testing Done?
Before launch, ensure you test how much load the website can take up. So that the it does not crash if unexpected visitors hit your website.
3. Can your website fight against cyber-attacks?
When your website is open to the world, cyber-attacks are inevitable. Make sure you safeguard your site by implementing preventive measures against common attacks like DDOS, Brute-Force, SQL Injections etc.
4. Is your password policy strong enough?
Utilize a mix of numbers, symbols, and letters that is minimum 8 characters in length. A strong password is neither easy to guess nor to break through automation.
5. Are themes/plugins updated?
It’s significant that you generally keep your themes and plugins updated. Older versions are a lot simpler to hack into.
6. Is Non-Disclosure signed when integrated with third-party?
There is a need to integrate our website with third-party applications and regularly share data to-and-fro. Meanwhile, the data of customers and internal affairs might also be shared. Do remember to sign a non-disclosure agreement with the receiving parties.
7. Other Security related questions are as follows:
- If your operational location is not Europe, but you deliver in that location; then you are obliged to obey GDPR law. Is GDPR applicable to you? Do find this out.
- Is backup of your website taken regularly?
1. Do all images have ALT TEXT?
How will Search engines know when to display your products/results when a user searches on? Search engines uses crawlers to find relevant results and in turn, crawlers inform about the images if each image contain ALT text.
2. Does each page have Meta Description?
Meta descriptions are important parts of your website that will surface on Google’s SERP and the first things that will stand out among you and your competitors.
3. Are URLs SEO Friendly?
The URL of your page is one more route for the web indexes to find the content of your page. It is essential to ensure your URLs are organized in such a way that makes them internet search friendly, and even the customer should relate what it could be about! The URLs should include product name and/or category instead of random letters in URL or date in URL.
4. Are you using relevant titles?
The title of your product ought to be compact and distinct. They should contain your objective catchphrases and be available keeping your customers’ view in consideration. Keep in mind, this is the thing that search engine will also consider while scanning with web crawlers!
5. Other SEO related questions are as follows:
- Does each product have description to explain the product well enough?
- Have you researched keywords related to your product enough to include it in description?
1. Does Search functionality work?
When a user lands on your website and searches for a product, verify the result provided includes products with not just ‘product name’ but also with relevant keywords too.
2. Is Payment Gateway working?
In order to increase sales, your site needs to support multiple payments options like credit/debit card, popular wallets, UPI etc. Check whether they work as expected or not.
3. Are static pages configured?
4. Is your shipping information sufficiently displayed?
Lift your customer confidence with tentative time of delivery. Offer many shipping methods as possible by the business; Many customers expect free delivery with slight increase in their payment.
5. Are taxes setup correctly?
Taxes needs to be calculated based upon location and the product bought depending upon various countries. Do consult a legal consultant and validate whether proper taxes are displayed on your check-out page.
6. Does your cross-sell and up-sell work?
These are successful strategies for expanding all out cart value, so you need to ensure they’re set up accurately and relevant suggestions are displayed. You can do this on individual product and checkout page.
7. Other e-commerce related questions are as follows:
- Is cart and checkout button displayed on each page?
- Is your inventory accurate?
1. Where will user land when 404 error/maintenance mode occurs?
There can be occurrences when site returns inaccurate results like ‘Error 404’ or when site is in maintenance mode. In those inescapable cases, check whether user lands on pre-defined page as technical errors cannot be displayed to customers.
2. Does my Analytics work?
A way to identify performance in ecommerce website is to regularly check analytics. Make sure you integrate tools like Google Analytics, Facebook-Pixel or other analytics tool which tracks user visits, searches, clicks, Cart abandonment etc. in order to have a vision to improve areas of setbacks.
3. Other setup related questions are as follows:
- Does all links in the footer land on accurate pages?
- Does order tracking functionality provide enough detailed data to satisfy customers?
- Does the favicon of your website appears in the browser address bar and bookmark list?
1. Who will follow up with customers?
Customer queries over chat, email, and calls are constant. Have you figured out who will answer these queries?
2. Share button available on the product page?
Word of mouth acts as a major role is sales. Each customer should have a way to share the product from product page to various social media like Facebook and WhatsApp. Check whether such provision exists for the customer.
3. Are emails sent correctly?
Emails need to be sent when order is created, order is received, feedback for the order and other promotions events. Is your system set-up in such a way that your website sends emails in these times?
4. Other setup related questions are as follows:
- When products shared on social media, does the structure of the product looks appealing?
- Does your Social media links work accurately?
1. Is Sitemap created?
An XML sitemap is a mean which helps search engines to understand your website and its contents while crawling. Your search ranking improves when a sitemap is available. Have you prepared the sitemap for your website?
2. What’s the page performance?
Store setup acts as an important job in customer experience. So it is of significance to check how is your page performing to your customers’ request. Check if your websites’ load time and uptime, so that customers do not have to go through delay.
3. Is your website responsive?
Most customers shop via mobile/tablet devices and you don’t want your website to be rigid and serviceable only to desktop requests. Hence, a ‘mobile-first’ website is mandatory when it comes to ecommerce.
Building an ecommerce website from scratch and on top of it, covering all miNUTE points which ticks as ‘perfect’ is complex. We completely understand and have the answer to this problem too. Check out ThyCart, It is an ecommerce builder which takes all critical fundamentals into consideration, builds a site that is ready for go-live in 2 weeks, and supports the merchants with regular suggestions with the help of its well experienced technical team.
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