If you run an ecommerce business, you probably have an active social media presence. Which means you are already convinced about the impact social media has on businesses. Facebook, twitter, Instagram, snapchat- the options are aplenty but are you using the right tactics to help your e-commerce business? Here are some ways you can use social media to its fullest potential to generate revenue.
Before the advent of social media, marketers had to painstakingly segment target audience based on demographics and then use the spray-and-pray technique. Now, with evolved platforms that allow you to advertise to a select audience, you can not only boost a particular post to a target segment but also customise an ad campaign to only a small set of individuals within the target group.
Instead of shooting in the dark with your marketing strategies, social media makes it easy for you to build relationships with influencers. An influencer is someone who has built an audience for themselves through active social media presence such as blogs or tweets. You can approach the influencer who you think can drive people to notice your brand.
Visuals and videos
Producing attractive creatives based on the theme of your store can grab eyeballs on social media and have immense potential to make your content go viral. With personal messaging apps such as WhatsApp, Snapchat and Facebook Messenger, proliferation of videos and visuals has become rampant and easier than before. If you are looking for a marketing tool to bring recall value to your products, consider sharing visuals on social media.
When it comes to making purchases, 90% customers trust peer recommendations. A happy customer is bound to advertise your product inadvertently, so why not give him a good reason to do so? Consider attractive referral schemes that are tailored to benefit both, the returning customer and the new one. Social media is a good platform to use to advertise your referrals and gain some credibility for your brand at the same time.
Data and insights
There is no one way to strike gold with a digital marketing strategy. As a business owner you have to try various approaches and decide what works best for your brand. The whole point of the exercise is to gain an understanding of what works, iterate and create a strategy that converts to sales on your ecommerce store.
Lastly, content plays a large role in social media marketing. Bad content can result in irreversible damage to your brand image. So before you plan to spend your marketing budget, it is wise to invest your time and money in putting across the right content to your audience.
If you want to make your brand visible and accessible to your audience, it is good to have a long term digital marketing strategy. Learn from other leading brands, observe what competitors in your space are doing and remember these points while working on a strategy for social media marketing of your brand.