With a planned strategy, B2B sellers can get B2B buyers who are hungry for a convenient, straight-forward shopping experience.

Forrester predicts B2B ecommerce sales willtop $1.2 trillion by 2021.

B2B Ecommerce Platform


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B2B ecommerce, or business-to-business electronic commerce, describes online order transactions between businesses. Because orders are processed digitally, buying efficiency is improved for wholesalers, manufacturers, distributors and other types of B2B sellers.

Did you know that 93 percent of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors? In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C. And if you can’t meet these demands, your competitors will.

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WHAT ARE SOME CRITICAL FEATURES OF B2B ECOMMERCE SITES?

  • Allow customers to quickly purchase, track, and reorder.
  • Create custom price catalogs for individual customers or groups.
  • Enable fixed-price lists, percentage off, or volume-based discounts.
  • Set minimum, maximum per product.
  • Allow for multi-level purchase approvals + user authority levels.
  • Sync inventory, orders, and customers automatically with your existing admin.
  • Integrate the systems your business depends on: 3PL, OMS, ERP, and CRM.
  • Provide a B2C site experience for a B2B customer (login required).

FAQS ABOUT B2B ECOMMERCE PLATFORMS


No, there are no free ecommerce platforms. Most open source platforms are technically free in that you aren’t paying a licensing fee, but there is a high cost in terms of hosting and development.
Yes, there is a lot of overlap here, but because distributors are the connection between manufacturers and wholesalers, almost all of their sales tend to be on account and are repeat purchases.
Depending on the industry, this may vary heavily. If you having a manufacturing hub and making only consumer products but only selling in B2B mode, then you will need to hide the prices which will be only be seen by logged in users. If you are a contract manufacturer, you may need a way for businesses to submit precise dimensions and upload files to get the right product.
Any outdated software or plugin will be diffcultto integrate. Its best if you have any cloud or on-premise ERP

Now that you know what you should be looking for in a B2B ecommerce platform, and you know what your best options are, it’s time to narrow your choices.

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